Psychology Chapter 6 Notes Essay Example

Psychology Chapter 6 Notes Essay Example Psychology Chapter 6 Notes Essay Psychology Chapter 6 Notes Essay Learning – long lasting change in behavior resulting from experience Classical Conditioning – a form of learning in which the first stimulus is the signal of the occurrence of the second stimulus Unconditioned stimulus (US/UCS) – the original stimulus that elicits a response Unconditioned response (UR/UCR) – the involuntary, reflexive response to unconditioned stimulus Conditioned stimulus – the stimulus associating with the original stimulus to elicit a response Conditioned response – salvation elicit from the bell (not getting there yet) Acquisition – learning is taken place once animals response to conditioned stimulus without the existence of unconditioned stimulus the animal has acquired a new behavior Delayed conditioning – the procedure in which conditioned stimulus is presented first and then the unconditioned stimulus is presented while the conditioned stimulus is still evident/continued Extinction – the process of unlearning a behavior Spontaneous Recovery – after a conditioned response has been extinguished with no further training, the response briefly reappears upon the presentation of the conditioned stimulus Generalization – the tendency in which animals response to certain stimuli that are similar the conditioned stimulus Discriminate – in which subjects can be trained to tell the difference between various stimuli Aversive conditioning – negative responses to CSs/USs Eg. Baby Albert experiment: loud noise(US), in which baby Albert fears (UR), is paired with white rat (originally US), so baby Albert then learned to be afraid of white fluffy stuff (generalization) white rat become CS; CR is the response to the white rat alone Second Order/Higher Order conditioning – when CS elicits a CR, the CS is then used as US to condition a response to a new stimulus Eg. Dog salivates when hearing bell rings. Pairing bells with flash lights or others will cause dog to salivate with flash light/ others alone. Learned taste aversion –developing aversion for a certain food/drink because you have experienced uncomfortable feelings after ingesting it. Salient – easily noticeable and therefore create a more powerful conditioned response Operant conditioning – is a sort of learning based on the association of consequences of one’s behavior Law of effect – if the consequence of a behavior is pleasant, the stimulus-response (S-R) connection will be strengthened, and the likelihood of the behavior will increase; if the consequence of a behavior is unpleasant, the stimulus-response (S-R) connection will be weakened, and the likelihood of the behavior will decrease Instrumental learning – consequence is the instrument shaping the future behaviors Skinner box – is a box that has a way/path to deliver food and a lever to press to peck in order to get food Reinforcer – for the sample above, it will be the food. It is something that reinforce/ motivate the subject to have a specific behavior Anything that makes a behavior likely to occur Reinforcement – the process of giving the reinforcer defined by its consequence Positive reinforcement: a behavior is strengthened for the addition of something pleasant Negative reinforcement: a behavior is strengthened for the removal of something unpleasant Escape learning – when one terminate an aversive stimulus Avoidance learning – enables one to avoid unpleasant stimulus altogether Punishment – unpleasant consequence that will a behavior, making a behavior less likely Shaping – a way to reinforce/speed up a behavior we desire to reach 1. Positive punishment: addition of something unpleasant to make a behavior less frequent 2. Negative punishment/ omission training: the removal of something pleasant to make a behavior less frequent Chaining – when subjects are taught to perform a number of responses successively in order to get a reward Discriminative stimulus – the stimulus that the subject is able to distinguish from Primary reinforcers – rewards such as food, water and rest; whose natural properties are reinforcing Secondary reinforcers – things we have learned to value Generalized reinforcer – money, traded for virtually anything Token economy – a system of behavior modification that can be rewarded with tokens/symbols which can be exchanged with variety of reinforcers Premack principle – a principle that states that the reinforcers are not always effective to all subjects depending on how desired and what is desired by the subject. OVERVIEW learning is different from behavior, yet changes in behavior best demonstrates learning learning must result from â€Å"experience† rather than â€Å"innate† or â€Å"biological change† CLASSICAL CONDITIONING Ivan Pavlov, Russian psychologist: discovered â€Å"a kind of† learning while studying digestion in dogs dogs pair the sounds in environment where they were fed with food, began to salivate upon hearing the sounds Pavlov deduce the â€Å"basic principles† of classical conditioning Eg. First stimulus: the sounds in the environment Second stimulus: began to salivate simply upon hearing the sounds People animals can learn to associate neutral stimuli (example: the sound) with stimuli that produce involuntary, reflexive responses (example: food) to respond to the new stimulus as they did to the old one (example: salivate) the unconditioned stimulus the food food elicits the natural and involuntary response salivate factors that affects acqu isition: 1. Repeated pairings of unconditioned stimulus with conditioned stimulus yield stronger conditioned responses 2. Order timing of conditioned stimulus and unconditioned stimulus have impact on strength of conditioning most effective conditioning present conditioned stimulus first and then to introduce the unconditioned stimulus while conditioned stimulus is still evident Less effective methods of learning 1. Trace conditioning: the presentation of conditioned stimulus, followed by a short break, followed by unconditioned stimulus 2. Simultaneous condition: where both conditioned stimulus and unconditioned stimulus are presented at the same time 3. Backward condition: Unconditioned stimulus is presented first, follow by conditioned stimulus. This method is particularly ineffective. CS no longer elicits CR classical conditioning for extinction repeatedly presenting CS without US will cause extinction people and animals will have the tendency to respond to similar conditioned stimulates, generalization~ Eg. Animals will salivate to different kinds of ringing bells to discriminate, for animals/people to tell the difference between the conditioned stimulates, the conditioned stimulates, present the specific CS with US while the other CSs with no US BIOLOGY AND CLASSICAL CONDITIONING learned taste aversions demonstrate not all US can be paired with any CSs animals humans are biologically prepared to associate strange taste with the feeling of sickness the food (CS) must be salient in order for us to avoid it sometimes taste aversions are acquired without good reason. Eg. If you are eating some mozzarella sticks a few hours before you fall ill with stomach flu, you might develop an aversion to that popular American appetizer even though it had nothing to do with your sickness OPERANT CONDITIONING Edward Thorndike: first person to research on operant conditioning Edward Thorndike states the law of effect about the pleasant consequence elicits pleasant behavior, unpleasant consequence elicits unpleasant behaviors Edward Thorndike claimed is experiment to be instrumental learning because he believes that consequence is instrumental in shaping future behaviors B. F. Skinner (another famous psychologist for this – behaviorism, area of studies) invented a contraption called Skinner box 2 kinds of reinforcement 1. Positive reinforcement: a behavior is strengthened for the addition of something pleasant 2. Negative reinforcement: a behavior is strengthened for the removal of something unpleasant B. F. Skinner eg. When the rat pushes the lever, the rat will receive its award(food) which cause the rat to push the lever more often – POSTIVE REINFORCEMENT B. F. Skinner eg. The rat hated loud noise but when the rat pushes the lever, the loud noise stops, hich cause the rat to push the lever more frequent to avoid the loud noise – NEGATIVE REINFORCEMENT the example above is also a escape learning because the rat can avoid an aversive stimulus for pressing the lever more often an avoidance learning would be when the rat runs away from the loud noise (another behavior/response) to avoid what it hated 2 types of punishment 1. Positive punishment: addition of something unpleasant to make a behavior less frequent 2. Negative punishment/ omission training: the removal of something pleasant to make a behavior less frequent Punishment versus Reinforcement punishment is operant conditioning’s version of aversive conditioning shaping helps to speed up a specific behavior we desired for rat Barnabus is asked to go through a series of veritable obstacles in order to get food as reward chaining the goal of chaining is to link a series of separate behaviors into one complex activity

Typical Course of Study for 8th Grade

Typical Course of Study for 8th Grade The final year of middle school, eighth grade is a time of transition and preparing students for high school. Eighth-grade students will spend their last year of middle school building on what they learned as sixth-  and 7th-grade students, strengthening any areas of weakness, and digging into more complex coursework as they prepare for high school. Though many will still need guidance and a source of accountability, eighth-grade students should be making the shift to self-directed, independent learning. Language Arts As in previous middle school grades, a typical course of study for eighth-grade language arts includes literature, composition, grammar, and vocabulary-building. Literary skills focus on reading comprehension and analyzing texts. In preparation for standardized testing and college entrance exams, students should practice applying their reading comprehension skills to a variety of documents.   They should be able to recognize the main idea, central theme, and supporting details. Students should have plenty of practice summarizing, comparing and contrasting, and inferring an authors meaning. Eighth-grade students should also learn to recognize and understand the uses of language such as figurative language, analogies, and allusion. Students should begin comparing and contrasting two texts that present conflicting information on the same topic. They should be able to identify the cause of the conflicts, such as contradictory or inaccurate facts or the authors opinion or bias on the subject. Provide eighth-graders with ample opportunity to practice their composition skills. They should write a variety of essays and more complex compositions including how-to, persuasive, and informational articles; poetry; short stories; and research papers. Grammar topics include correct spelling throughout the students writing; proper use of punctuation such as apostrophes, colons, semicolons, and quotes; infinitives; indefinite pronouns; and correct use of verb tense. Math There is some room for variation in eighth-grade math, particularly among homeschooled students. Some students may be ready to take Algebra I for high school credit in eighth grade, while others will prepare for the ninth grade with a prealgebra course. In most cases, a typical course of study for eighth-grade math will include algebraic and geometric concepts, along with measurements and probability. Students will learn about square roots and both rational and irrational numbers. Math concepts include finding a lines slope using the  slope-intercept formula,  understanding and evaluating functions,  parallel and perpendicular  lines, graphing, finding the area and volume of more complex geometrical shapes, and the  Pythagorean theorem.   Science Although there isnt a specific recommended course of study for eighth-grade science, students typically continue to explore earth, physical, and life science topics. Some students may take a general or physical science course for high school credit while in eighth grade. Common general science topics include the scientific method and terminology. Earth science topics include ecology and the environment, conservation, composition of the earth, oceans, atmosphere,  weather,  water and its uses, weathering and erosion, and recycling. Physical science topics include magnetism and electricity; heat and light; forces in liquids and gases; wave, mechanical, electrical, and nuclear energy;  Newtons laws of motion;  simple machines;  atoms; the  periodic table of elements;  compounds and mixtures;  and chemical changes.   Social Studies As with science, there is no specific course of study guidelines for eighth-grade social studies. A homeschool familys curriculum choices or personal preferences are usually the determining factors. An eighth-grader following a classical homeschooling style will likely study modern history.   Other standard topics for eighth-grade social studies include explorers and their discoveries, the growth and development of the United States, colonial life, the U. S. Constitution and Bill of Rights,  and the  American Civil War  and Reconstruction. Students may also study a variety of topics related to the United States such as the U.S. culture, political system, government, economic system, and geography. Health and Safety For families who have not already done so, eighth grade is an excellent time for a health and safety course. Many states homeschooling laws or umbrella schools require a health course for high school graduation, so students who are ready for a high school-level course may be able to earn credit for it in middle school.   Typical topics for a health course include personal hygiene, nutrition, exercise, first aid, sexual health, and the health risks and consequences associated with drugs, alcohol, and tobacco use.

How have women progressed over the past forty years in The Bahamas Essay

How have women progressed over the past forty years in The Bahamas - Essay Example This paper focuses on how women in the Bahamas acquired the rights to vote, progression of women in leadership especially in politics, education, and legal affairs, as well as issues of poverty and level of income among women. One of the significant progressions of women in the Bahamas is the acquisition of the right to vote. Recently, the Bahamas celebrated the 51st centenary of the Women’s Suffrage Movement. In the past, women and other individuals who did not own property were no allowed to vote in the Bahamas. This movement took place in the 1950’s and it was aimed at fighting for the rights of women to vote like the male population (Hannas-Ewers 70). According to Komolafe, women all over the world were involved in a lot of struggles that saw the world start advocating for the rights of women and issues of equality. It is important to posit that the Bahamas was colonized by the United Kingdom with the earliest English settlers occupying their land as early as the se venteenth century. They gained their independence on July 10, 1973. During the colonial era, only men owning assets were allowed to vote. The reason behind this was the notion that men owning assets laid more significance on the having an efficient leadership (A4). To understand the progression of women in the Bahamas over the last forty years in terms equality in voting, it is important to elucidate the fact that the advancement of shared and collective situations as well as the initiative of impartiality started as early as the nineteenth century. This period saw a lot of women advancing in education and hence many women were involved in development and transformation agendas. This laid the foundation of the Women’s Suffrage Movement. During the periods of the struggle, both women and men were opposed and demanded a rectification of cultural, opinionated, and financial disparities. In 1960, steps and strategies were put into place that would allow women to vote. Consequentl y, women in the Bahamas participated in their initial voting exercise in 1962. The Bahamian constitution is heralded as a preeminent document but some parts form the basis for the discrimination against women. This is supported by West who posits that â€Å"The Women’s Suffrage Movement founded by Mary Ingraham, Georgina Symonette, and Eugenia Lockhart in the early to mid 1950’s aimed to attain the vote for women. With the help of Dr. Doris Johnson, the first Bahamian woman to obtain a doctorate, who mobilized the organization, women succeeded in obtaining the vote in 1961. They voted for the first time in 1962† (22). The United Nations implemented plans of actions that necessitated all nations to bring to an end disparity against women in 1979. This plan of action is known as the International Bill of Rights for Women. This was approved and endorsed by the Bahamas government in 1993. This move significantly ended prejudice and unfairness against women (West 22) . However, according to the constitution, women are given equivalent liberties and privileges based on whether their children are citizens of the Bahamas or whether they are citizens in another country. Currently, women in the Bahamas have made a lot of progression in politics. West points out that â€Å"Dr. Doris Johnson was the first woman to be a cabinet minister (1968) and the first to

Search and seizures Essay Example | Topics and Well Written Essays - 1250 words

Search and seizures - Essay Example Constitution are meant to protect the citizens from any act that may infringe on their privacy and therefore every person is protected from any form of unreasonable search or seizure by the state or its federal agencies at the time of enforcement of the law. However, the Fourth amendment also allows searches and seizures in some instances especially when it is considered reasonable and for the interest of the public. This means that law enforcement agencies may at times put aside a person’s concern about his privacy or that of his property and conduct a search or a seizure without a warrant. For this to be qualified, it must be proven that the agency has a probable cause to have a strong conviction that they may find from you may point to the commission of a crime or that certain circumstances have justified that a search or a seizure should be conducted without a warrant. Mapp vs Ohio (1961) The facts of this case are that the police stormed into Ms Mapp’s house believ ing that a bombing suspect was hiding in there despite her protests. The police carried a piece of paper to her that they claimed to have been a warrant of search when she demanded that a search warrant be presented to her before the search is carried out. It later turned out that the paper the police waved to her was not a search warrant neither was the bombing suspect hiding in the house. However, the police found sexually explicit books and photographs in her home and she was later convicted for possession of obscene items under the Ohio state law. She appealed her conviction on the basis of the First Amendment but the court quashed the conviction on the basis that she could not be convicted on the basis of items obtained without a search warrant as it violated her right as enshrined in the Fourth amendment of the United States constitution. The court based its ruling on the exclusionary rule that forms an important part of the Fourth Amendment that prohibits any state from depri ving any person the right to life, liberty or property without following the due process of the law (Stocks, 73). Katz vs United States, 389 U.S.347 (1967) This case affirmed that wiretapping of conversations in public payphones without a warrant grossly violated the protections against unreasonable search and seizure as enshrined in the Fourth Amendment. The petitioner Katz was charged in a court of law for being engaged in gambling through state telephone lines that was deemed to be illegal by the authorities. State enforcement agencies used warrantless wiretaps to listen and track his conversations on matters that touched on the illegal gambling transactions. Through an almost unanimous vote of 7-1, the U.S Supreme Court held that the placing of a warrantless wiretap on public payphones is a violation of the rights that citizens enjoy under the Fourth Amendment (Stephens and Richard, 335). There was a test on the constitutionality of private conversations done in public places th at has been applied by numerous courts thereafter. These include whether the person under charge has exhibited an expectation of want of privacy and that the larger public as that which is reasonable can recognize the expectation. Chimel vs California (1969) The question that the court was faced with in this case is what constitutes an unreasonable search as compared with the rights enshrined in the Fourth Amendment of the United States. This was an evaluation of those instances that a police officer may conduct what can be

Impact Of Recession On Business Of British Airways Commerce Essay

Impact Of Recession On Business Of British Airways Commerce Essay The global economy is experiencing problems ever since. There have been notable economic recessions in international business history. These recessions were managed in a variety of ways depending on the strategies which were implemented on a business-to-business basis. Each international company have intensified their efforts in order to come up with a variety of strategies which are geared towards the implementation of business policies and practices aimed towards the reduction of the impact of economic problems in the performance of their business. Depending on the extent of damage that the recession has caused the financial performance of a particular company, they have differing efforts in terms of redirecting their strategies and goals just to be able to combat the adverse effects of this economic downturn. Some efforts have proved to be effective. Unfortunately, some proved to be not effective which even forged some businesses to shut down or to merge with other businesses in o rder to battle the survival of the fittest in the environment of the worlds toughest businesses. In the field of economics, the term economic recession is described to an incident in the situation of a country wherein the gross domestic product reflects a negative growth in a period of at least two consecutive quarters  [1]  . Given the fact that the United States is the global leader when it comes to the consumption of goods and services, once this country experiences the phenomena of the recession, such will send shockwaves to the global economy and will inevitably affect the other countries in the world. When the United States experienced the phenomenon of the economic recession, many countries have been affected and their economy also experienced a downturn as the financial crisis hit their respective areas and shows effects which are negative to the business. Furthermore, in a scholastic work published by Leamer (2008), he stated that it is not enough that we only take a look at the two consecutive quarter negative growth of the gross domestic product in order to define recession. In his work, he mentioned that recession according to the National Bureau of Economic Research refers to that situation wherein there is a significant decline in activity spread across the economy, lasting more than a few months, visible in industrial production, employment, real income, and wholesale-retail trade. Such definition of the concept of economic recession takes a broader look on the phenomenon rather than paying dedicated attention on the decline of the nations gross domestic product. There are other academic works which contest the inclusion of only the gross domestic product in understanding economic recession. The occurrence of recession is not primarily concentrated only on one sector of the economy that is why there is a need to take a look at economy-wide measures in order to fully understand the theory which lies beneath such economic activity. The committee also holds that there are four indicators which wil be useful in understanding economic recession including employment, personal income less transfer payments, and volume of sales of the manufacturing and trade sectors, and industrial production.  [2]  This concept strengthens the assumption that understanding the occurrence of economic recession cannot be full by only looking at the gross domestic product, rather it also entails an understanding of other economic variables which may prove to be just as useful in understanding recession. The occurrence of every recession in the global economy can be characterized by the painful increase in the rate of unemployment and a decline in the personal income of the citizens of the nation  [3]  . Such aspects should not be disregarded in order to understand the realizable signs to claim that the economy is in trouble and it is in fact experiencing the occurrence of recession. In 2001, when economists claim that the United States is experiencing economic recession, such signs have been visible in their business performance. Although the occurrence of such has been hard to accept, there is no way but to do so to move on with global business. As mentioned earlier, to fully combat recession, various strategies have been formulated in order to improve business performance with the objective of bringing in additional profit for the company to provide a better living on its employees. While some efforts have proved to be useful, it is very unfortunate that some caused more troub le and resulted with a number of companies shutting down, especially the small ones and those which were hardly hit, causing a big number of employees to have lost their jobs. In the course of this paper, the researcher will study the concept of recession, including the variety in its definition and the signs which will be indicative of the economic trouble. While studying the concepts which underlie recession, the researcher will study the case to the situation faced by the British Airways, one of the worlds providers for air travel. Just like any other businesses, it cannot be denied that British Airways also experienced recession. The paper will examine how the company faced these problems, including the strategy which it has formulated to combat recession and also the long term effect which were brought about by the recession. RESEARCH PURPOSE As what has been mentioned, economic recession is a global phenomenon. The United States is a global leader in business, any economic downturn in the country will send shockwaves all over the world, affecting every local market. The main purpose of this research is to take a closer look on the impacts of global recession in the economy of United Kingdom, specifically in the business performance of British Airways. In the course of the research process, adhering to its main purpose, various economic indicators will be studied to know how it leads to the occurrence of economic recession. Furthermore, the core of the study will be focused on the business of British Airways and will look at how recession affects its global business in terms of sales, profitability, and sustainability of the business in the global market. RESEARCH QUESTION To fully understand the study, the researcher will be guided with several questions which will shape the foundation and backbone of this paper. The research questions will guide the researcher to be able to achieve desired results of this study. One of the questions which the research will try to answer will be those associated with recession itself including how it occurs, historical background, what are the signs and indications that the economy is indeed experiencing recession, and its variety of effects on different businesses globally. Moreover, with much more intensive focus, the research intends to answer question regarding the business performance and status of British Airways in the global market. The study will answer questions including those associated with the indications that the business of British Airways is indeed affected by economic recession and what are the efforts including business strategies and redirection of business practices done by the company to combat the inevitable effects brought about by recession. The main question which the research will consider will include main focus on the significant effects of recession with British Airways in terms of sales, profit, and sustainability. RESEARCH STRATEGY AND DESIGN The design of research which will be utilized in the conduct of this study will be a conclusive research. The researcher opted for this research design because of the belief that such design will be the most useful and most appropriate in the process of gathering relevant information and in provision of the effects which the occurrence of economic recession has brought in the business of British Airways. The conclusive research is a formal and structured research in which data will be subjected to quantitative analysis  [4]  . By quantitative analysis, the research will make use of presentation of relevant figures especially those related to sales and profit in order to fully grasp the effect of recession in the business. Moreover, the type of conclusive research which will be utilized in the study is descriptive research. Descriptive research is one of the two types of conclusive research wherein the major objective is the description of something, which normally refers to marke t functions or characteristics. In the case of this study, the researcher will describe the characteristics of the market of British Airways as reflected by the obvious results of economic recession. This will be made possible by providing a picture of the current situation of the company in the global landscape. The major assumption in which the research will operate is that these characteristics are brought about by the inevitable effects of global economic recession in every international business. It will include the description of various groups related to the critical operation of the business such as the consumers, salespeople, organizations, and the market areas. Through a description of these relevant groups, the researcher will find it easier to provide a look at the effects of recession as shown by the people who were affected the mostly by the occurrence of such situation. Such research design is also expected to provide an association of to until what degree is marketin g variables associated with such economic situation. The research strategy will attempt to answer the 6 Ws which are associated with the conduct of a descriptive, conclusive research. The first is concerned as to who were considered the market of the business, which pertains to the bulk of passengers flying through British Airways. Another one will be what information are relevant and can be obtained on these passengers such as on why, if ever, they no longer fly the said airline. The research strategy will also attempt to delve into when such incident began to happen, where, and why it leads to such situation. Lastly, the chosen research design will also provide information as to the ways in which the company combats the recession. RESEARCH METHODOLOGY The research methodology will include data collection and analysis which will provide a better understanding of the issue at hand. Because of the difficulty of obtaining first hand information from the groups which are directly concerned with British Airways including its market of passengers and the authorities or business divisions which are associated in the performance of business, the data will mainly come from secondary sources which will provide the backbone of the study. The primary sources of information will be useful in this study because they can provide first hand information on the problem because they have a direct connection to the business. Nonetheless, such will be hard to obtain and will entail dedicated time to be extracted. With that, the researcher opted to make use of secondary data sources which will also provide the same quality of information as primary data. The secondary data which will be collected in the purpose of this study will include those information extracted from secondary sources such as books, academic journal, scholastic articles, and information which will be derived from the website. It will include sources such as annual company reports and financial statements which will show relevant quantitative information which will prove the claim that the occurrence of economic recession has indeed affected the business operation of the company. This information were previously collected and used for other problems, other than the topic of the researcher. Nonetheless, to be assured that the use of such data is valid, the researcher will see to it that those data were used on studies which are of the same context as to that of this research. These data will be carefully analyzed, including methods to verify the veracity of the sources and steps to assure that the data are genuine and indeed reflective of the situation of the compan y. There is a need to careful select the sources so as to be assured of relevant information usage. A thorough analysis of these data will assure the researcher of a more coherent study with findings which are true. The data will be analyzed to derive information relevant to the economic situation and to input actual variables in business operation. If these data are not carefully analyzed, a weak research will result. With that, the researcher will put an utmost importance to data analysis to be assured of reaching the purpose and objectives of this study as these data try to answer the relevant research questions. VALIDITY AND COHERENCE Aside from a careful analysis and presentation of information relevant in the completion of this research, the researcher also puts an unwavering emphasis on the validity and coherence of the information. This means that the data which will be presented must reflect only what is relevant or essential in the study that is, economic recession and will omit information which are invalid, or those which are related to variables other than recession. The data must be also coherent with the purpose of the study to avoid deviance from the topic at hand. REVIEW OF RELATED CONCEPTS AND THEORIES Currently, British Airways is celebrating 90 years of flying with pride, providing its wide array of clients with excellent services on their flights resulting to ultimate customer satisfaction. To fully understand the current business of British Airways, it is also of utmost importance that we take a closer look at its extensive history. The very beginning of the rich history of this airline can be traced back as early as the beginning of the history of civil aviation pioneering on the days after thee First World War. After a period of 90 years since the worlds first schedule air service which happened on August 25, 1919, there have been a lot of changes in terms of air travel. Each decade was marked by new innovation and developments which brought British Airways into its current position in the global market. The first decade of the operation of the company was marked by launching the worlds very first international scheduled air service which flew between London and Paris. The se cond decade, however, was characterized by the merging of Britains four major fledging airlines to provide a better service to the flying public. On the other hand, the third decade was marked by the merging of small air transport companies in the United Kingdom to form the British Airways Limited which became the primary competitor of the merger formed by the four companies during the second century. Furthermore, on the fourth, fifth, and sixth decade up to the present of the companys operation, more and more innovations had been on the rise to make the airlines known in the global market in terms of provision of excellent air services  [5]  . It is said that British Airways is United Kingdoms largest international scheduled airline with flights to 148 key destinations globally at best located airports. It is also said to be one of the leading scheduled premium international airline in the world. The principal business of the company is in the airport in Heathrow, which is one of the premiere airports in the world and serving a relatively large geographical area. During the end of the year 2009, it is said according to company statistics that they have already flown a total of 33 million passengers in different key destinations globally. During the same year, the company said that they have earned nearly a total of  £9 billion in revenue which was almost 2.7% higher than the revenue which they have generated in the previous year. The traffic of passenger is said to have accounted to 87.1 per cent of the total revenue, 7.5 per cent is attributed to airline cargo and 5.4 pr cent is constituted from other business activitie s of the airline  [6]  . The main activities which were carried out by British Airways in the course of its business operation include undertakings on both local and international scheduled air services involving carriage of the traveling public, and freight and mail and provision of ancillary services. The fleet of the company operates in different places in the global landscape with 38 networks in the America, 9 in the United Kingdom, 67 in Europe,12 in Middle East and South Asia,15 in Africa and 7 in Asia Pacific. These networks of operation of British Airways only go to show that the company has intensified operations all over the globe. Such also connotes that once economic trouble comes along the way of their operation, it is indeed inevitable that the global operation on these locations will also be dramatically affected  [7]  . The occurrence of global recession has affected global markets and brought about bad performance for every global business. One of the most significant years in which the recession was felt in the global market was during the year 2001. When the World Trade Center bombing happened, the economy of the United States suffered and it sent shockwaves to different local economies which affected the global market as well. The effects brought about by recession did not only last during that year. Until the present, the effects of the said recession can still be felt by some while others have already recovered from the economic downturn in terms of realizable increase on their sales and profit. During the first month of 2009, it was declared that Britain was experiencing recession  [8]  . While some are actually trying hard to escape the adverse effects of recession, unfortunately for Britain its effects were highly realized and very visible in their economy. This was said to be one of th e most unfortunate events in the history of the countrys economy since the 1990s where it experienced the adverse effects of the episode of economic recession. When the British economy was declared to be officially in recession during January 2009, the Office for National Statistics announced that the gross domestic product of the countrys economy showed a decline of 1.5 per cent during the last quarter of the year 2008 and a .6 per cent drop during the previous quarter. Following the definition of recession, which connotes two quarters of consecutive drop in the gross domestic product of the country, such statistics would have been enough to show that indeed the British economy is suffering from a recession, just like most economies in the global landscape. Prior to this occurrence of recession, the biggest drop in the gross domestic product of Britain is said to be during the 1980s. The recession brought about in Britain is said to be because of the direct result of the credit crunch in the global market in which manifestations were seen and felt as early as August 2007 and seen to be worsening during the autumn of 2008. The central probl em is said to be the banks operating in Britain which is said to have invested their reserves into assets which were assumed to be illiquid, unsafe, and worthless. This uncertainty in the economic situation is said to be damaging into different businesses in Britain for reasons including: lack of credit opportunities which resulted into the companies weakened abilities to hire workers, make new investments, and start innovative projects. This prompted various economic activities to slow down and cut back on the two main drivers of growth which include investment and employment  [9]  . Although recession was just declared in Britain during the year 2009, the early effects of such economic occurrence have been already felt by British Airways during the year 2001 in which the economic downturn in the United States have sent shockwaves towards other economies in the globe. During the 2001-2002 Annual Report which was released by British Airways, it acknowledges the fact that they have been on a bad year of operation as shown by their sales and profit margins. In the statement of the chairman of the company during that year, it showed that the company incurred a pre-tax loss of 200 million pounds compared to the previous year in which they registered a profit amounting to 150 million pounds. To add to the consequences of the economic downturn, no interim dividend has been paid and the Board also recommended not paying any final dividend because they have been operating on a loss. The disappointing financial report in their annual operation that year did not at all surp rised the shareholders for it was somewhat expected because of the obvious situation in the global economy. That year was also regarded as the worst in their operations, although it has not been the most difficult by far for the management. On that same year, the people working behind the company were also affected. There has been a significant 20 per cent reduction in the workforce of the company brought about by thee economic crisis. Nonetheless, this reduction was done on a voluntary basis such as through elected severance and early retirement  [10]  . Moreover, also on the annual report for the year 2002, the Chief Executive Officer of British Airways strengthen the assumption that the company is experiencing financial crisis as brought about by the global recession. They considered that year to be the toughest in the history of their business and they also considered it as an impact of the terrorist attack in the United States affecting the general of the global economies. In their efforts to bring back the company in the landscape of profitability, they have formulated various strategies and policies which are all geared towards a better business performance in the upcoming years. They have formulated various activities in order to practice cost efficiency and used technology in order to develop a more convenient way for the public to be bale to book their flights  [11]  . When the economy of Britain was declare to be experiencing recession during January 2009, in the Annual Report released by the British Airlines the occurrence of such has also been acknowledged as shown by their business performance on that given operating year. The company also recognized that the global airline industry is highly and fiercely competitive subject into heavy global regulations, and highly exposed to the changes which were evident in the behavior and confidence of the consuming public. They are even more challenged with the current economic situation that is an economy which was suffering highly from the consequences of the occurrence of recession. The sharp declines in growth can also be highly associated with record prices in oil and commodity and the unprecedented financial crisis bringing about global recession. One of the most significant effects of recession in British Airways is seen on the market to which it caters. The most significant impact of recession in the airline company is reflected by its premium passengers who cut back sharply their travel spending in order to save money. Statistics shows a significant 2.8 per cent decrease in the traffic of premium passengers in British Airways. This is said to last longer because a recent survey showed that almost 47 per cent of businesses will incur fewer travels abroad in order to save. In addition to this, more passengers are opting to spend the holidays in the comfort of their own homes to cut back on costs  [12]  . Furthermore, in a statement which was released by the Chief Financial Officer of British Airways, he acknowledges the fact that during the previous year that their record profitability has put them into a condition in which they can combat economic slowdown. However, with the recession greeting the year 2009, it proved otherwise as they have suffered from dramatic losses in terms of sales and profit making them face the sharpest downturn in the course of the history of their business. When they have incurred profit in the previous year, they said that they are in a good position to combat economic downturn and the perpetual increase in the price of fuel. Unfortunately such did not come true and they instead suffer from the consequences of the poor condition of the economy in the global landscape. In order to control the effects of recession, measures to be able to combat market, credit, capital, and liquidity risks have also been implemented. The over-all management of these risks is focused on the unpredictability of the financial markets as it seeks to minimize the adverse effects brought about by the occurrence of recession. More efforts have been extended by the management to be bale to combat the adversity of recession and to bring back profit in the operation of the business of Britush Airways  [13]  . The business of British Airways during the turbulent time of economic recession can be better understood by taking a closer look at the key performance indicators of the business. Because of the unprecedented downturn in economic conditions, the company was not able to meet their financial target. In terms of their financial operating margin, a loss has been incurred attributed to soaring fuel prices and the economic recession  [14]  . In December of 2008, the International Air Transport Association a 2.5 billion dollars in terms of loss for the airline travel industry to be brought about by decrease in traffic because more people or travelers are cutting down on their costs because of the economic crisis. These were brought about by current economic conditions. After the economic downturn brought about in 2001, the airline industry recovered during the year 206 but that does not seem to be for long because eon January of 2009, recognizable losses in terms of profit have been incurred. Many of the worlds leading airlines, including British Airways, have been in poor financial health and are not well-equipped to combat the global recession.  [15]  The financial loss for the year 2008-2009 has been very drastic for the companys management and made them formulate strategies in order to combat the downturn. However, even though they are experiencing losses, they have not formulated any policy related to increase in air fare. The management believes that doing so will not help increase sales, rather it will just lower demand  [16]  . In the balance sheet which was released by the Annual Report of the British Airways, the total assets for the year 2008 totaled to 11,229,000 million pounds which was relatively lower compared to 11,938,000 million pounds during the year 2008. Moreover, their cash and cash equivalents for the year 2009 only totaled to 219 million pounds as against in 2008 where it was 433 million pounds  [17]  . These significant declines as reflected in the companys annual financial statements are enough testimonies to the fact that British Airways, just like any other company in Britain is indeed in the turmoil of economic recession. The management of British Airways acknowledges the fact that it has been a very difficult year for the financially but they are doing well financially. For the operating year 2008-2009, the company was able to incur a loss before tax amounting to 401 million pounds as compared to its profit before tax of 922 million pounds in the previous yea  [18]  r. In order to manage sustainability of business performance, the company is also geared towards various measures. One of which is to strengthen their name through their brand reputation. Their brand, being of significant commercial value, is taken well care so that it can be prevented from erosion and destruction from the publics perspective. Competition is also highly managed in order to achieve sustainability. The management ahs acknowledged the fact that indeed competition is very fierce in their industry. With that, they have formulated conscious efforts in order to get ahead of the competition and find their edge in the market. Moreover, other issues which were addressed in order to manage sustainability include employee relation, debt funding, management of environmental conditions, fuel prices and currency fluctuation, and deregulation among others  [19]  . In order to potentially manage sustainability despite an economy suffering from recession, the future direction of Brit ish Airways is also geared towards environmental related strategies which they hope will also increase their performance. The efforts of the company are focused towards adding value and enhancing their reputation in the global landscape while getting the trust of the shareholders and stakeholders in achieving a sustainable business  [20]  . Furthermore, to be able to combat the effects of such economic downturn, it is just but normal for British Airways and other businesses to invest on their intensive and conscious efforts to bring back profitability to the business. In the undeniably incredibly tough environment in which the airline operates, a dedicated focus is given towards pulling the business through the immediate crisis as it embarks on immediate preparations for better economic times. They have developed strategies which were mostly based on an upgraded customer service, competitive cost base, corporate responsibility, perpetual plans for growth, and other strategies which aim to improve the way they do business  [21]  .

Macbeth Essay

The first recurrent image is the dark or darkness. Dark represents evil and hell. All of our fears rise in the dark. We can see that most of the mains scenes happen in a dark place or during the night. In fact, all the murders and treasons are done in darkness as if the dark could cover and hide the horrible deeds. For example, in act I scene V l. 53 to 56, Lady Macbeth says: â€Å"Come thick night, And pall thee in the dunnest smoke of hell, that my keen knife see not the wound it makes, Nor heaven peep through the blanket of the dark, To cry, Hold! Hold! In this passage, Lady Macbeth is thinking about Duncan’s murder, and she wants to act in darkness so she will not see the murder. In that way darkness blinds out all of the terrible things that could be done. Then, the scene of Macbeth’s vision of the dagger happens in the complete darkness so the vision of his future murder comes to Macbeth only at night when no light can bring him back to goodness. Banquo’s murder also happens in the dark. Such evil deeds could only be done in the dark. Then during Lady Macbeth’s sleep walking, the only source of light comes from the candle that she keeps by her at night. In fact, Lady Macbeth is very afraid of darkness because it makes her remember of all the deeds that happened during the night. (Here, light has a positive reassuring role. ) In this scene, she reveals all the crimes that her husband committed with her support. In conclusion, darkness intensifies the horrible deeds and murders and brings a very fearful ambiance to the play. The second image is the one of the sleep that is kind of related to the one of the dark because dark and sleep comes together. Firstly, we can see that Duncan is killed during his sleep. This fact is even mentioned by Lady Macbeth in act II scene 2 l. 15 to 16: â€Å"Had he not resembled My father as he slept, I had done’t. † Then, in the same scene, Macbeth says l. 46 to 47: â€Å"Sleep no more! Macbeth does murder sleep! † Ironically, he’s going to lose his sleep as well as Lady Macbeth who will become a sleep walker. Then, Lady Macbeth relates sleep with death, when she says in act II scene 2 l. 67 to 70: â€Å"The sleeping and the dead Are but as pictures: ‘tis the eye of childhood That fears a painted evil. † The second reference to sleep in relation to death is present in act II scene 3 l. 9 to 80: â€Å"Shake off this downy sleep, death’s counterfeilt, And look on death itself! † The third image that appears in the book is the image of the light. Light in opposite of the theme of darkness is representative of purity, God, goodness, heaven etc. Light is for Macbeth a disadvantage because all his actions consist on killing people, committing deeds and crimes and he doesn’t want any light to lighten his awful actions. For example, in act I, he says: â€Å"Stars, hide your fires; Let not loight see my black and deep desires: The eye wink at the hand; yet let that be, Which the eye fears, when it done, to see. Here, we understand that his desires are so terrible that he can’t even stand the thin light of the stars that shine on them; he doesn’t even want to look at them himself probably because he feels ashamed. We can also say that through his words, Macbeth constructs a bridge between light and morality. Within the whole drama, the sun seems to shine only twice. First, in the beautiful but ironical passage in which Duncan sees the swallows flirting around the castle of death (it’s Macbeth’s ca stle when he’s going to be murdered). The second time, when at the close of the army (who wants to take revenge) gathers to rid the earth of its shame. Therefore, the reader can conclude that Shakespeare portrays darkness to establish the evil parts of the play, we can say that he employs daylight to define victory or goodness (as it said before) in the play. The fourth and last theme is the animal. We found a lot of comparaison between the characters and the animals in this play, for example: â€Å"Raven himself is hoarse† said by Lady Macbeth in act I scene V. Raven represents death. Looks like the innocent flower but be the serpent under it. † Also said by Lady Macbeth in act I scene V. She says that his husband must look nice and calm on the outside but evil inside. â€Å"We have scorched the snake not killed it. † Said by Macbeth in act III scene II, this quote means that snake represents everything that prevents Macbeth from enjoying his kingship. â€Å"And Duncan’s horses, beauteous and swift, the minions of their race, turned wild in nature, broke their stalls, flung out, contending ‘gainst obedience, as they would make war with mankind† said by Ross in act II scene IV. Here, Ross says that Duncan’s horses were acting strange. They broke out of their stalls and started to attack anyone who came in their way. Another image appear in act III scene IV, said by Macbeth : â€Å"Approach thou like the rugged Russian bear. † Here, Macbeth is describing how the ghost of Banquo is hauting him by coming closer to him like a bear. These imageries of animals which symbolizes the different character of the play, helps to make the play’s atmosphere from supernatural nature. Shakespeare uses animal imagery to characterize, to show emotions and also to foreshadow.

The Underlying Cause Of Criminal s Minds And How They Are...

For decades’ investigations and detailed studies have been conducted in order to discover the underlying causes of criminal’s minds and how they are developed. Through the years, criminologists have created theories that attempt to prove why criminals commit unlawful acts. At the start of the research it was thought that criminals are developed biologically through genes and hormones. As continued studies were conducted, criminologists decided that psychological reasoning is more efficient in explaining why crimes occur. Factors such as family life and decision making help explain what goes on in a criminal’s mind before committing a crime. Although evidence is proving this true, the debate about whether biology or psychology causes crimes continues to linger. Biological factors still play a minor role in determining what causes the criminal to act out, but psychological evidence proves more cases as time progresses. Psychological evidence is the most beneficial form of evidence in helping criminologists determine how and why criminals preform unlawful deeds. A group of criminologists including a sociologist, psychologist, psychiatrist, anthropologist, and biologist conducted a study on crime and why it occurs in order to determine the causes. They began by attempting to define crime as an anti-social or undesirable behavior, but they continued to dig deeper in research. Eventually, following further discussion, the criminologists began to question if their newly createdShow MoreRelatedRape Can Be Defined As Being Unlawful And Unconsented Vaginal Or Anal Penetration?1546 Words   |  7 Pageswill be critically evaluating Rape as an act of criminal behaviour. 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